It seems every day I get a call from someone looking for advice on how to make money on the Internet. They have goals, great goals, but they are lost. They can't figure out what to sell. They ask things like, "what can I sell? What's a good thing to sell? What's hot?" And every single time I tell them the same thing: You're doing it backwards. Instead of messing around trying to find a product to sell, you need to first find a market to sell to. Once you've done that, getting the product is easy. Once you know what a market already wants, then it is a simple matter of getting it to them. Only problem is, once they do those steps, they many times fall where they want to sell to markets that are already saturated. Like the weight loss market, or the Internet marketing market (seems everyone has an ebook on how to make money online). But I always suggest doing the opposite. I always urge people to find a...well..."unsexy" market. A boring marketing. A market that is huge and flush with cash, but isn't all that exciting. For example, the parenting market. Thats a pretty good market. I mean everyone has a hard time with their kids. Another one that is huge, and even desperate for answers, is the growing number of people looking for care for their aging parents. When someone gets a debilitating disease and can't fend for themselves, they will do anything or pay anything just to get some help and keep their dignity. Those are just a couple examples. Theres so many different markets. Theres just millions of them. Youve got to come up with one thats hungry with a real need and where theres money to spend. Just remember, the market you sell to doesn't have to be sexy and it doesn't have to be exciting. It just has to be big, passionate and filled with people who aren't afraid to spend money. And if you go for the "boring" ones, you will find less competition and an environment where it is easier to make money. |
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